When you, as a client, are ready to move on with Landbot as a WhatsApp Business solution provider, the process goes as follows: Most importantly, once you are approved and ready for action, it provides you with a codeless WhatsApp chatbot builder, testing channel, and campaign manager. Landbot acts as a managing intermediary, overseeing the application and setup. Speaking of Landbot, what is our role in all of this? For instance, with Landbot, this process takes between one to two weeks. Working with a WhatsApp Business solution provider (BSP) will help you get approved faster and with significantly less work on your part. On the other hand, industries favored by WhatsApp include real estate, financial services, eCommerce, retail, travel & hospitality, education, and telecommunications. You can review the full WhatsApp Commerce Policy on their website. Other industries that are not supported by WhatsApp API include independent software vendors, real cash industries such as gaming and gambling adult content and entertainment arms alcohol and tobacco, as well as supplements and other medical drugs. Kudos to them for trying to be socially responsible!

They probably want to avoid being associated with or supporting particular political views and becoming tied up in more election scandals like the ones that took place in Brasil and India. The industry in which you operate is another factor playing a decisive role in the early stages of the application process.įor example, WhatsApp is trying to avoid government-ran or political organizations. At the moment, the approval to get the API integration for small businesses is, unfortunately, highly unlikely.

This is the reason why many call it “WhatsApp Enterprise.” If you are an individual entrepreneur or run a small business, you are best to use the many features of the WhatsApp Business App. Since WhatsApp API integration is a complex and lengthy process that is still being tested, the service is intended for well-established medium and large businesses. There are two key factors likely to influence your eligibility: A. So, before you dig deeper into the article, make sure you have a chance of getting approved at this stage. As mentioned, not everyone can get WhatsApp Business API.

Whatsapp business account benefits